Blog

Rieko Ioane is our not-so-mini, not-so-doodle miniature Labradoodle.
He’s quirky, chaotic, loyal, ball-obsessed and wildly cheeky.  He's also full of heart, just like the life we've built around him.  Some people say, “He’s just a dog.”  I say, “He’s my world.” And that belief is the heartbeat of everything we create.

From Doncaster UK to Down Under: Rieko’s journey began in Doncaster, England.
At just eight weeks old, he hopped into the car for his first big adventure, a 5+ hours round trip drive to London to join our family. Two years later, he took on his biggest adventure yet, a long-haul flight to Australia, a stopover in Singapore, a stint in Melbourne quarantine, and finally, a new life by the coast.  Now, Australia is home. And so is the brand he inspired.